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Heineken has created ‘The Flipper’ phone case which flips your phone face down so you don’t get distracted by socials when you’re out socializing. The case uses AI-driven voice recognition technology to detect the word "cheers." When it hears the word, a built-in robotic arm flips the user's phone face down to help them enjoy themselves without getting distracted.
The initiative addresses the common issue of "phubbing," where individuals ignore their companions in favor of their smartphones.
Check out the video on how it works here.