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A mortuary in Russia is using women in lingerie to sell more CASKETS.
Check out the video of the girls posing with various wood caskets in a dimly lit church, or a space that’s supposed to look like a church. They’re in black lingerie, and the outfits are pretty revealing. They even got INSIDE the caskets for a few shots.
The mortuary’s 29-year-old social media manager came up with the idea, and the 35-year-old owner approved it. No word yet on how it’s driving sales.
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