McDonald’s latest celebrity partnership promises to deliver an "icy" new meal. What the hell does that mean? Mickey D's is partnering with hip-hop artist Saweetie for its most recent celeb collaboration meal. Due to the massive success of the “BTS meal boosting the fast-food chain’s sales, they brought the collab concept back.
The “Saweetie Meal” will be available in the US beginning Aug. 9, and the meal will include one Big Mac, four-piece Chicken McNuggets, medium fries, a medium Sprite, Tangy BBQ sauce, and Sweet ‘N Sour sauce that has been cleverly renamed “Saweetie ‘N Sour."
McDonald’s and the hip-hop star are encouraging fans to remix the “Saweetie Meal” in any of the four different ways: make a fries sandwich between two Big Mac patties, top your Big Mac with fries, make a Chicken McNuggets sandwich using Big Mac buns or get crazy and top your fries with Chicken McNuggets.
Morgan Flatley, the chief marketing and digital customer experience officer of McDonald’s USA said, “We’re thrilled to team up with Saweetie, a true brand fan who puts her own spin on everything she touches across music, fashion, beauty, and culture, and now she’s brought that spark and creativity to her signature McDonald’s order by celebrating her love for our food and passion for mixing things up.”
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